Road To Where?
 Earlier this year, I posted a blog, Are You a Do’er?, which was inspired from my participation at the Business of Software Conference late in 2011. There was a wealth of content presented at that conference and of course it inspired another thought thread that now lends itself to this post.
The theme… Road to Where. Are you, or I, or perhaps both of us on a road to nowhere? Are we caught up in the innovation race to add more features and functionality to our software, hardware, whatever product, that we lose sight of what’s important to the user base? This was the talk of a few folks at the conference, but one person in particular, Harvard Professor Clayton Christensen, argued in his talk (here is the video) that we need to shift our focus away from adding more features for feature sake but instead to figuring out how to bridge the divide between consumers and non-consumers.
To read the whole story and other AWR blogs, click here to go to our blog site.
Sherry Hess, VP of Marketing, AWR
IMS 2012 – Another Great Success
Despite the unprecedented heat wave that hit Montreal during the International Microwave Symposium in June, the show was another rousing success for AWR.
Products: We debuted Analyst 2012, 3D FEM EM analysis, as well as our entire 2011 product line, including recent additions of VSS & NI LabVIEW co-simulation, electrical-thermal MMIC design, PCB layout via ODB++, and 3D antenna plots within AXIEM. Learn more here.
MicroApps: We presented 9 talks on a variety of topics ranging from 3D EM simulation in circuit design to optimizing the design and verification of 4G RF power amplifiers. Videos coming soon to AWR.TV
And what would IMS be without the infamous AWR Customer Appreciation Party? The heat wave combined with our usual overwhelming attendance proved too much for the Pub St. Paul's electrical system (which went out several times and left us with no air conditioning) yet despite the uncomfortable temperatures, a good time was had by all!
AWR Design Forum (ADF) Japan, Korea and Taiwan Events Conclude. China Venues Announced.
Our Asia Pacific tour of ADF kicked off on July 6 in Tokyo, moved to Korea on July 10 and wrapped up in Taiwan on July 12. With record registrations and hundreds in attendance, the first phase of the ADF tour was a success.
ADF is now continuing on and the schedule includes two venues in China this fall--Xi’an on September 25 and Chengdu on September 27.
Application Note: LTE Amplifier Performance
 Long Term Evolution (LTE) is rapidly being deployed by major U.S. carriers and will serve most, if not all, top-tier markets sometime during 2012. For LTE to work with existing UMTS networks, the enhancements must employ complex modulation schemes, multiple-input and multiple-output (MIMO), and other features that pose many new challenges for subsystem and system designers. Fortunately, software tools such as AWR’s Visual System Simulator (VSS) make evaluating the performance of these components significantly easier and more accurate.
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Read more about LTE design and download this application note here.
White Paper: Circuit Envelope Simulation To Improve 4G PA Performance
Moving to next-generation cellular systems requires new levels of performance from RF power amplifiers (PAs). While designing PAs has always included the challenge of maximizing efficiency while delivering high linearity, never have the tradeoffs been so difficult as they are for 4G/LTE. With an integrated approach and the robust simulation offered by AWR's circuit envelope technology, designers can optimize the performance trade-offs between linearity, efficiency, and bandwidth at the device, amplifier, and system levels.
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Click here to read the full white paper.
Customer Success: Toshiba Uses AXIEM To Improve Antenna Performance
Before adopting AWR's AXIEM 3D planar EM simulation software, Toshiba designed their antennas using costly cut-and-try prototyping. This manual process took the engineers many days in order to run performance measurements such as antenna radiation pattern. Lengthy design time and costly prototype iterations were painful, limiting the time the design team had for achieving the best performance from their antenna.
"We chose AXIEM because of its speed, capacity and accuracy. It enabled us to shorten our design process. AXIEM helped us deliver a higher performing antenna product in less time while also reducing design and manufacturing costs." Shinichi Goto, Design Manager Toshiba, Antenna & Media Division.
Best regards,
AWR Marketing Team
AWR Corporation
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