DesignCon 2011 just ended, and it was the first year for AWR to exhibit. While a number of you use our software for high-speed SI design work, we have not allocated a significant portion of our tradeshow budget to this segment in the past. This year, however, we’ve changed it. We’ve expanded our presence at this show from largely tutorial in nature– thank you Dr. John Dunn for 3 years of top-notch talks on EM at this conference – to one that also incorporates a booth, partner demonstrations and on-line EDA Café interviews.

Working a tradeshow booth is not usually a highlight for most people, but I can sincerely say that DesignCon was a real pleasure. This show was jam-packed with curious design engineers, and many proactively stopped by our booth and said, “I know AWR. What are you showing here?” The curiosity of the engineering community is contagious and the camaraderie extends to the aisles where questions and answers flowed freely. It was hard not to get excited by the buzz in the atmosphere and dynamics of all the attendees.
 
The show in many ways made me realize why AWR’s next ad campaign, “Stop Waiting and Start Designing” makes perfect sense. Our collective curiosity as engineers, designers, marketers, and managers keeps us pushing the limit of what’s possible. In the same way that AWR software makes designing the next big “GHz & beyond” wireless system or gadget possible, isn’t it time you got curious too and found out how and why?  Go ahead. Get curious. Stop waiting and start designing.  

http://www.awr-startdesigning.com



Sherry Hess, VP of Marketing, AWR
 

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