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AWR Launches New Blog to Discuss Industry Concerns
El SEGUNDO, CA - February 4 , 2010 - AWR®, the innovation leader in high-frequency electronic design automation (EDA), today announced that Sherry Hess, vice president of marketing, has re-launched her popular guest blog (first appearing on Microwave Journal) to the AWR website. The new AWR blog is designed to provoke discussion of industry issues and trends and provide a forum for sharing tips to maximize productivity using RF/microwave design software.
The original blog, started in May 2009, has attracted a growing number of readers with discussions on a wide variety of current industry topics. In addition to Ms. Hess's ongoing expert opinion contributions, there will also be "View from the Top" perspectives featuring AWR's top executives, including Dane Collins and Ted Miracco, a Tech Talk with tips and tricks from AWR's technical customer support experts, and occasional "spotlight" contributions from customers, partners, and industry pundits in general.
"The overwhelmingly positive response to my guest blog has inspired me to continue this forum on AWR's website," said Ms. Hess. "This is another opportunity for AWR to stay in close touch with our customers through the constant interaction and discussion spawned by an active blog. We want this blog to make our company even more approachable to customers." Ms. Hess has more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise and holds a BSEE and MBA from Carnegie Mellon University.
"As a guest blogger, Sherry did an excellent job of integrating her everyday impressions on life and our industry into a series of interesting and thought provoking discussions," said David Vye, editor of Microwave Journal.
Ms. Hess' next blog will discuss a recent Harvard Business Journal article asking the question, "Is Your Company Socially Useless?" AWR invites one and all to log on and join in the discussion at http://www.awrcorp.com/blogs