Other AWR Sites
PRESS RELEASE
AWR Boosts Asia Pacific Sales Reach
Leading test and measurement manufacturer provides expanded sales channel for AWR products in China, Taiwan, Singapore, and Malaysia
EL SEGUNDO, Calif. - December 22, 2008 - AWR, the innovation leader in high-frequency design software, today expanded its relationship with Rohde & Schwarz, one of the world's leading test equipment manufacturers, to provide expanded sales channels for AWR products such as Microwave Office® in China, Taiwan, Singapore, and Malaysia. The expanded sales distribution partnership will boost AWR's presence and the use of its software in the Asia Pacific region, and takes effect immediately.
The two companies recently announced a similar agreement in Japan, and the expanded partnership announced today further strengthens this relationship. Like the earlier agreements, the partnership in China, Taiwan, Singapore, and Malaysia, calls for AWR software and Rohde & Schwarz test equipment to be combined to produce customized simulation and measurement solutions for applications ranging from component characterization through sub-system and system verification.
In China, Rohde & Schwarz will share distribution responsibilities with ViRe Technologies, which joined AWR earlier this year as a value-added reseller. Headquartered in Beijing and serving all of China, ViRe sells, supports, trains, and consults for AWR's electronic design automation (EDA) products. In Taiwan, Singapore, and Malaysia, Rohde & Schwarz will be the primary sales channel for AWR.
About Rohde & Schwarz
Rohde & Schwarz is an independent group of companies specializing in electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radio monitoring and radio location, as well as secure communications. Established 75 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. It has approx. 7500 employees and achieved a net revenue of € 1.4 billion (US$ 1.9 billion) in fiscal year 2007/2008 (July 2007 to June 2008). Company headquarters are in Munich, Germany.
